Lending Association

Lending Association is part of the wider LA Group which has grown to be one of the largest financial services companies in the country. They have been helping Australians find great deals and personalised solutions for more than a decade.

As lead designer for the LA Group, I had the pleasure of shaping the overall look and feel of Lending Association. This included a re-imagining of the brand, rolling out new brochures, office signage, social media content, video and animation, business cards and all other corporate collateral. As a major sponsor of the Parramatta Eels, I also got to collaborate with them to create artwork which was displayed during games at the stadium and at the Lending Association Parramatta office.

The biggest challenge I overcame with this project was shifting a brand which previously had no set identity to one that emits a trustworthy, reliable and professional persona.

Animated Social Media Content

A lot of my role at Lending Association consisted of producing social-first, dynamic yet digestible content that effectively boosts client brand visibility.

This is an example of what I created for an EOFY post. We wanted to assist clients by informing how they could make the most out of their finances and tax return before end of financial year.

I decided to pair engaging, punchy copy with minimal animated illustrations. At a glance, the viewer gains all the information they need to know in an easy to understand and timely fashion. The points in the video were expanded upon in the caption if the viewer wished to learn more.

Art Directed Social Media Content