I’m Fabian, a Sydney-based creative with a specialising in design, social, illustration and animation.
Xbox x Ellie Carpenter
The project featured Xbox brand ambassador, Ellie Carpenter in a social media series where she played her favourite games. The content showcased authentic engagement with the talent, creating a relatable and dynamic connection with the audience. The client was highly impressed with our approach, leading them to suggest that I interview Ellie for an additional fun and engaging content piece.
I contributed to this project by leading ideation and brainstorming sessions, presenting creative concepts to the client, providing ongoing creative direction, and implementing necessary edits to ensure the final output met project goals.
Suntory Boss Coffee
I contributed to this Suntory Boss Coffee social media series through art direction, overseeing the creative vision to ensure cohesive visual storytelling. Led filming efforts, managing the shoot to capture dynamic and compelling footage. Directed styling choices to enhance the aesthetic and align with the project's theme. Handled editing to refine the final product, ensuring a polished and impactful presentation.
Crown Spring Racing Carnival
I collaborated with Crown to promote the Spring Racing Carnival by showcasing a variety of activities and attractions available at the Crown hotel, encouraging guests to stay on-site during the event. This included creating engaging content such as 'GRWM - Get Ready With Me' videos featuring notable guests, designed to build excitement around the event and highlight the unique experiences offered at Crown. The goal was to drive awareness, engagement and bookings through targeted digital promotion.
Ferrari x Australian Grand Prix
Ferrari partnered with the Bastion Agency to create the unique activation, Casa Ferrari during the 2025 F1 Melbourne event.
I was tasked with grading and editing the event footage, ensuring a seamless same-day edit delivery that captured the excitement and energy of the experience.
Xbox x Minecraft
XboxANZ teamed up with Minecraft to promote the new Explorations expansion in the wider Asian regions.
I was asked to illustrate iconic locations from Japan, Korea, Australia and Thailand in the Minecraft style. As the expansion being promoted was focused around travel, the concept was to create retro greetings postcards from these regions.
